PEOPLE
STRATEGY
BRANDING
I help companies attract the best talent. Through data and research, I uncover their potential, strengths and weaknesses so they can become the place where everyone wants to work.
Jan Klusoň
Co-founder, CEO, Country Director, Public speaker, Dad
I am an expert in employer branding and HR marketing with extensive experience in the field. In 2015, I co-founded Proudly, a career showroom that focused on showcasing company culture through multimedia content and campaigns. In 2019, we successfully exited the company to French company Welcome to the Jungle, where I continued as Country Director for the Czech Republic and Slovakia.
In this role, I led a team that helped hundreds of companies authentically present their company culture to attract the right candidates. Through my work, tens of thousands of people found jobs where they could be themselves. I am also an active speaker at conferences and in the media, discussing topics related to modern and effective work environments, well-being and the importance of company culture.
I regularly share my experiences, opinions and current trends in HR and employer branding on LinkedIn. My profile can be a valuable source of inspiration for HR professionals, business leaders and professionals looking for effective strategies to attract and retain talent.
I also work with major media outlets such as Hospodářské noviny and Forbes, where I contribute my insights to the expert debate on the future of the labour market. Outside of my professional career, I mentor, speak at universities and help companies and individuals realize their potential through strong company culture and authentic communication.
Data-driven EVP
Based on a quantitative survey and qualitative workshops, we will discover together the strengths and weaknesses of your company culture. We then use this real data to create an EVP (Employer Value Proposition) that can be the basis for all your HR communications.
Authentic creativity
Employer branding should reflect your company's culture, image and character. That's why we'll develop creative that authentically combines all of this and helps you attract the right candidates.
Effective strategies
A quality team is a key ingredient for business growth. Together, we will set a communication strategy that is based on real data and will realistically help you achieve your business goals.
Measurable results
Thanks to active tracking of all communication, we can continuously monitor all results together and thus have a clear ROI of our cooperation.
An approach that delivers real results
How can I help
Areas of my expertise
Training and public speaking
Generation Z
and the clash of generations in the labour market
Characteristics of generations
Get to know Gen Z, Gen Y (Millennials) and Gen X - their values, work styles and what motivates them.
Myths vs. reality
Distinguish between stereotypes and real differences, which can be a source of conflict but also of advantage.
Effective communication in the workplace
Learn how to adapt your communication and leadership style so that a mix of generations work together harmoniously.
The role of leadership
Key skills for managers: how to lead multi-generational teams, set respect and promote mutual learning.
Specific steps to multigenerational collaboration
Gain tools and methods for mentoring, sharing knowledge and building an attractive company culture.
Training, public speaking, workshops, strategies
Employer Branding
Labour market analysis
How are candidates' preferences changing across generations and what influences their decisions?
Employer Branding 101
What is an employer brand, how do you build it, and why is it key to successful recruitment and retention?
Communicating company culture
Learn how to tailor your message to appeal to different generations and attract more candidates.
Emotion vs. logic
How to engage emotion for Gen Z and Millennials and logic for Gen X to make your brand resonate?
Multimedia content
Why create content tailored to different generations and how to use it effectively?
Budget allocation
Practical tips on how to balance investment between employer branding and recruitment activities.
Case study
How to get 220 CVs from Java developers in 2 months - what worked and why?
building a strong employer brand
Analysis, workshops, strategies
EVP
employer value proposition
Setting expectations
Clarify the objectives and key areas of the EVP with management and HR.
Employee survey
We conduct questionnaires to get a realistic view of the company culture and values.
Workshop with management and HR
We identify the company's strengths, weaknesses and key stories.
Setting EVP pillars
We define the core values and messages that will form the basis of the EVP.
Communication strategy
We will suggest how to use the EVP in recruitment, HR marketing and communication internally and externally.
Presentation of results
We will present the EVP pillars and specific steps for implementation and long-term use.
Interviews and media outputs
I am often a sought-after expert on the topic of work and career. Over the past 10 years, I have more than 400 media appearances to my credit, including interviews, articles, podcasts and television reports. I am a regular speaker at conferences, sharing my insights and inspiring audiences. Below you will find a selection of some of my most interesting media outputs.
People from Generation Z do not want to be managers because more money is not worth more stress, says Jan Klusoň
Is the classic CV a thing of the past? The young generation is breaking the rules
The office is not meant to work, says the CEO of Welcome to the Jungle. Honza Klusoň is more of a therapist than a boss to his people
Discipline is the most basic step to a happy life and success. Honza Klusoň, CEO Welcome to the Jungle CZ/SK
A laptop or a car won't attract new people to work anymore. The biggest benefit is time, says Klusoň
Consulting
public speaking
improvement...
Do you need to create an EVP or validate whether your existing EVP is still valid?
Would you like to invite me to speak at your company or conference?
Do you want to get more quality candidates and strengthen your employer brand or improve your HR marketing?
